Satisfied and Loyal Customers
Satisfied customers who remain loyal and happy with our after sale services will repeat their purchases and recommend our products to their customers. It can only be achieved by developing a superior and efficient delivery process through knowledgeable and productive service employees. We stand behind our products and we allow free return and exchange for any new but damaged items from our public customers. It is 10 times easier and cost effective to keep existing customers than acquiring new ones. We always respect our customers and treat them fairly.
Satisfied and Productive Service Employees
More satisfied, loyal, and hard-working employees, which results from empower frontline service employees to give them the authority, responsibility, and incentives they need to recognize, care about, and tend to customer needs. As of April 2020, 85% of our current staff has employed by Melainiegift for over 3+ years. We usually host a weekly staff meeting to discuss about our product knowledge and review our customer experiences. Hence, we have many highly educated and experienced employees who are ready to serve our customers’ needs.
Small can be Beautiful
Through smart niching, Melainiegift believes small players can compete effectively against industry giants by understanding the value of our unique product mix and recognize that shopping is a highly sensual experience. We are a needs driven company. We build our business based on what our customer wants and not based on getting the cheapest price on the product category in the market. What’s the point for buying cheap and not able to sell? All of our products have gone through extensive market research before we are willing to send down to our production line. We want to make sure it appeals to the needs of our retail market. In addition, we kept our price low by making sure that we have no free riders in the system who takes advantage of our credit return policy. At the end of the day, we have to add back our cost of claims to our pricing formula where everyone pays for it.
The gifts we sell are branded. We start with a critical competitive edge where there are only few giftware wholesalers whose primary business is in wholesale. Some wholesalers also secretly open family owned retail stores or establish their own Warehouse Sale to compete with their own clients. We can focus on what we do the best and offer many products at a fraction of the retail price. We also have a very high regard for customer service that will be unparalleled in this industry. We believe based on the changes currently going on in this industry, Melainiegift is positioned to be the new leader in the field which will make others take notice of our exemplary services.